Play Kaun Banega Cables-pati
A full KBC-style hot-seat — voice questions, lifelines, segmented timers and up to 1 crore points.
Play nowBuild India's most skilled cables & wires workforce.
One AI-native academy for every employee, channel partner, electrician, technician and distributor. Courses, video reels, daily stories, an 8-game arcade, certificates and rewards — in 10 Indian languages, right on your phone.
A full learning universe — not just a course list.
Here's a glimpse of everything you get the moment you log in.
Video Reels
A vertical, swipe-up reels feed of bite-sized product & safety clips — learn in 30 seconds.
Daily Stories
Instagram-style stories with the latest launches, tips and CTAs — fresh every day.
10 Indian Languages
Full UI in English, Hindi & 8 regional languages — learn in the language you think in.
Install as an App
Add to home screen as a PWA. Works offline-first on any phone, no Play Store needed.
Smart Search & Voice
Type-ahead search with voice input, plus AI recommendations tailored to your role.
AI-Generated Courses
Rich, structured courses with quizzes — auto-built and kept current by AI.
Pathways & Resume
Guided learning pathways and a sharable digital resume of every skill you earn.
Rewards & Loyalty
Earn points on everything and redeem across the Aditya Birla loyalty network.
Learn by playing.
Win real rewards.
10 fully-playable games built on cables & wires knowledge — from a KBC hot-seat with TTS to multiplayer-style Ludo, Spin Wheel and Quiz Battle. Every play earns points and badges.
Training that feels like your favourite app.
Swipe through a vertical reels feed of 30-second product demos and safety drills. Catch daily stories on new launches, schemes and tips. Like, rate and pick up where you left off — all designed for the phone in your pocket.
- Vertical reels feed with progress tracking
- Daily 24-hour stories with launch CTAs
- In-app notifications keep you on track
- Replay games & quizzes to earn even more
Every action earns. Climb the ranks.
Practical, India-context training for every role.
Product Training
FR, FRLS, XLPE cables & house-wire mastery
Safety & Compliance
PPE, LOTO, arc-flash protection
Channel Partner Excellence
Drum storage, billing, counterfeit detection
Electrician Training
IS 694 / IS 7098 wiring & troubleshooting
Sales Training
Pitch, objections, closing skills
Compliance
Mandatory regulatory training
Verifiable certificates.
Recognised across the Propulse network.
Your career has a learning runway. Start today.
Join thousands of employees, dealers and technicians already learning on the Propulse Academy.
Start Learning